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Projects & case studies

Context, stack, phases, and what we'd repeat. Names withheld; some detail combines similar clients. Tabs: featured, by industry, by service, or A–Z.

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Monday.comAirtableAutomation

Professional services · 2024 · ~10 weeks (discovery + v1 + handover)

Operations automation pilot

~60 people across delivery and sales, mostly Australia with a few offshore contractors. No dedicated internal IT—ops manager owned tooling decisions.

Tracked workflows instead of status email chains

A mid-sized services firm was running job delivery through shared inboxes and ad-hoc spreadsheets. We mapped the real handoffs, stood up Monday.com as the operational spine, and used Airtable for one structured data slice—with alerts when automations failed.

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FramerCloudflareSEO

B2B SaaS · 2024 · ~7 weeks

Brand site & campaign hub

Growth-stage product company (~90 people), marketing team of four, engineering focused on the app—not marketing pages.

Rebrand, faster pages, marketing-owned publishing

After a positioning refresh, marketing needed a site that matched the new story and could spin campaign landers without a ticket queue. Built in Framer, fronted by Cloudflare, with a simple analytics event map on every primary CTA.

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SoftrAirtablePortal

Wholesale / distribution · 2023 · ~8 weeks

Partner portal (v1)

~35 staff internally; ~40 active partner accounts ranging from two-person shops to mid-size retailers.

Self-serve lookups for distributors

A regional distributor’s partners were flooding ops with ‘where’s my order?’ emails. We modelled roles and data carefully in Airtable, then shipped a constrained Softr portal with approvals for anything sensitive.

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