Trust your numbers
Data cleanup & migration
Trustworthy records across CRMs, ops databases, and warehouses — so automations and dashboards stop fighting you.
Trustworthy data underpins every automation and dashboard.
“Clean data is the prerequisite for automation that lasts.”
Golden record
One definition of “customer”
Cutover plan
Validation + rollback
Hypercare
Short window, tight checks
When this service fits
Bad data quietly taxes every team: wrong reports, failed syncs, frustrated customers. We audit sources and ownership, define golden records, and plan migrations with validation and rollback. Whether you are consolidating after growth, standing up a new hub system, or cleaning before BI work, we make the cutover boring — in a good way.
How we work with you
Four steps — each with a clear deliverable so "done" isn't vague.
Inventory systems, owners, and how each field is supposed to behave.
Dedupe rules, normalisation, and golden-record logic agreed with stakeholders.
Migration batches with reconciliation reports; rollback steps documented.
Post-cutover monitoring: spot checks, alerts, and a short hypercare window.
Outcomes
Reports that match what teams see day to day
Faster onboarding of integrations and vendors
Fewer “mystery number” incidents after launches
Templates & briefs
Accordion keeps the page light — open only the sections you need.
Scope Systems in / out: Go-live date & time (TZ): Pre-cutover - [ ] Full backup exported - [ ] Dry run on copy environment - [ ] Sign-off from data owner Cutover sequence 1) Freeze writes in source 2) Final delta export 3) Transform & load 4) Validation queries (attach SQL / script names) Validation Row counts, checksums, sample customer spot checks Rollback What triggers rollback; how long to revert Comms Who is notified; support script for frontline
Need this bundled with other work?
Most jobs combine services — e.g. data cleanup before automation, or UX + build for one launch. One roadmap, one owner.